PARIS (Reuters) - Al Jazeera, best known for its Middle Eastern news coverage, is taking aim at Europe's pay-TV market, using sport to build a global media brand, just as owner Qatar is raising its profile by hosting the 2022 World Cup.
The broadcaster is racing to launch a new French channel in early June in time for the European Football championships, offering a service for about 11 euros per month, according to three industry sources. The channel's name, 'beIN Sport', has been trademarked worldwide.
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