LONDON/BERLIN (Reuters) - Banks have gone bust and countries teetered on the brink of default since Beijing hosted the Olympics in 2008, but the Games have defied the downturn, growing ever richer on the back of record sponsorship and TV income.
Broadcast revenue for this summer's London Games and the Winter Olympics in Vancouver in 2010 will total $3.9 billion -- up 50 percent on the previous four-year period.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
