PETALING JAYA: The withdrawal of Lin Dan from China may have taken some of the shine from the Singapore Open which ended yesterday but the hosts can still be proud of one historic achievement.
The Singapore Open was the first tournament under the Badminton World Federation (BWF)’s calendar to be streamed live through the world body’s new online channel at this link – http://badmintonworld.tv, which was hosted on Youtube.
And the good news was that the fans watched all the action online for free. The BWF’s president Dr Kang Young-joong was proud over the soft-launch of their official badminton live streaming and Video-on-Demand (VOD) channel, which was a product from a collaboration between the world body and Google.
“This is another initiative from the BWF to reach out to more fans across all continents. This is also in line with the BWF’s aim to use different media platforms to raise the profile of the sport and the players,” said Young-joong in a statement on the governing body’s website.
“The BWF are excited with what the future holds for the sport and will continue to look into ways and means to enhance the visibility of the sport.”
All the other Super Series events will also be streamed live in future through this official online channel.
Online streaming for the five Premier Superseries will begin from the round of 16 matches, while the remaining seven legs of the Super Series will showcase TV-court matches from the quarter-finals to the finals. At least five matches will be streamed each day.
The world body also assured that the online channel will eventually offer badminton fans a greater variety of content and matches from tournaments across the globe.
Yesterday, worldwide fans were able to view the final day matches online except for the all-China men’s singles final between Lin Dan and Chen Jin. Lin Dan conceded walkover due to illness but vowed to return next year to win his first ever Singapore Open title.