In an exclusive interview with MeetTheBoss.tv, Adidas CEO Herbert Hainer speaks about his efforts to knock Nike off the Top Spot in 2010 by leveraging on the firm’s US$200 million World Cup sponsorship push.
CURRENTLY within spitting distance of Nike’s 2007 €11.1 billion revenue, Herbert explains how the World Cup equates to big wins for brands like Adidas in terms of sponsorship, advertising and exposure.
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