Barcelona aiming to become global sports brand


MeetTheBoss.TV has secured a rare interview with Lander Unzueta, Chief Marketing Officer, F.C. Barcelona: the man charged with making reality of Barca’s strapline, ‘mes que un club’ (more than a club).

THESE are good times for F.C. Barcelona. The world’s favourite team has just won Spain’s La Liga title, and an incredible six pieces of silverware from the last two seasons alone.

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