ESPN to air some World Cup games in 3-D

  • Other Sport
  • Thursday, 07 Jan 2010

LAS VEGAS (Nevada): Television entered a new dimension on Tuesday as US sports broadcaster ESPN said it will show some World Cup soccer matches live from South Africa in 3-D and Japan’s Sony teamed up with Discovery and IMAX to launch a 3-D TV network in the United States.

The new “ESPN 3-D” service plans at least 85 live sporting events during its first year, starting with the opening FIFA World Cup match between South Africa and Mexico on June 11, ESPN and ABC Sports president George Bodenheimer said.

Up to 25 World Cup matches will be shown on what ESPN called “the industry’s first 3-D television network” along with college basketball, college football and other US domestic sports events.

Electronics giant Sony, Discovery Communications and IMAX Corp announced meanwhile that they were creating a joint venture to “develop the first 24/7 dedicated 3-D television network” in the United States.

They said the new 3-D network, which is expected to launch next year, will feature “high-quality premium content from genres that are most appealing in 3-D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming.” — AFP

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