F1: PM to kick off Sepang's new promo campaign

  • Other Sport
  • Tuesday, 15 Jan 2008

MYT 2:44:28 PM

KUALA LUMPUR: Sepang International Circuit (SIC) will officially kick off its domestic promotion campaign for the 2008 Formula One Petronas Malaysian Grand Prix on Friday with a unique open-air launch by Prime Minister Datuk Seri Abdullah Ahmad Badawi at the picturesque Esplanade Suria KLCC in Kuala Lumpur. 

Marking the 10th edition, SIC general manager Datuk Azmi Murad said the event would, among others, display the 1999 Red Bull Sauber Petronas F1 car to symbolise the success story of SIC and Petronas in the sport. 

"Fans will also be treated to a special video presentation of the official launch of the 2008 BMW Sauber F1 team, which was held in Munich yesterday (Monday) to give first-hand information on the new car. 

"We hope racing fans will join us at the Esplanade to witness this historical event," Azmi, who is also the senior general manager (operations) of Malaysia Airports Holdings Bhd, said in a statement Tuesday. 

First organised in 1999, the Formula One Petronas Malaysian Grand Prix will hold its 10th edition from March 21 to 23 as the second round of the World Formula One Championship. 

While the launch will feature only the 1999 car, the 2008 Formula One Roadshow, which will kick off at Mahkota Parade in Malacca next weekend, will feature the remaining F1 cars used by Petronas-sponsored racing teams up to 2007. 

After Malacca, the roadshow will move to Johor Baru, Penang, Ipoh and the Klang Valley to woo fans to the race. 

SIC is offering promotional packages for ticket purchases under its 10 Thrilling Offers for the 10th Edition programme, which include one specifically designed for roadshow patrons. It is targeting 125,000 spectators for this year's race. 

The 2008 F1 season officially kicks off with the Australian GP on March 14. -- Bernama

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