NEW YORK: Golf has lost a royal presence on the course with Arnold Palmer's decision to quit competition, but the legacy of the man known as the King is alive across the sport's landscape and in the bank accounts of its top players.
Palmer, 77, was the face of golf when the world fell in love with the game on TV in the 1950s. That golden age of televised sport precipitated a sports marketing and business boom that exponentially raised the stakes and enabled the likes of Tiger Woods to pursue billionaire status.