KUALA LUMPUR: Lim Kok Wye is not a name that will ring a bell among badminton fans in the country. But he has been entrusted with the responsibility of charting the direction of Malaysian badminton.
The Badminton Association of Malaysia's (BAM) have appointed him as their high performance manager.
The 27-year-old Kok Wye, who is from the physiology unit of the National Sports Institute (NSI), will begin work with the BAM on Aug 1.
He will oversee the entire training and coaching programme for the BAM from the grassroots to the elite level. He will also be responsible for the setting up of a reporting system for the BAM, which requires all the coaches to submit reports on all tournaments.
With input from the respective chief coaches, Kok Wye will have to plan the future training programmes for the current elite squad under Yap Kim Hock; the Project 2010-2012 squad under Rashid Sidek; and more importantly, the Bukit Jalil Sports School under Chinese coach Sun Chenghua.
The BAM's idea is to have the high performance manager to eventually become the coaching director.
The BAM secretary, Gangga Rao, said that they took some time to make the appointment because they needed someone with a sports science background.
“Many advanced countries are taking a professional approach to achieve excellence in sports,” he said.
“Our idea is to have someone in the role of the England sporting director (Steve Baddeley), taking charge of badminton here.
“The government are also aware that utilising the knowledge of sports science plays a big part in helping the players to achieve success.”
Kok Wye will also sit in the coaching and training committee.
“He is still new to the organisation and it will be a learning process for him. The idea will be for him to chair the meeting and be the link man to the BAM exco,” said Gangga.
However, Kok Wye is no stranger to the players and the coaches. He has been taking care of badminton players over the last four years when they sought the services of the physiology unit at the NSI.
The rapport that he has established with the players and coaches was also another reason for the BAM and the National Sports Council (NSC) favouring him over other candidates.
And Kok Wye, who will be based at the Juara Stadium in Bukit Kiara here, is looking forward to his new job.
“The racquet sports, among them badminton and squash, were under my care ... I guessed it helped my application,” he said.
“But it is going to be a new challenge. My current role will be to assist the coaches in planning the training programmes until 2012.
“The scope will involve coming out with detailed plans and targets for the juniors. We will from now start utilising the services of sports science for all levels of the training.”