KUALA LUMPUR: Petronas will be the title sponsors for the Shanghai International Race Festival scheduled for July 16-18, a move that will boost their brand presence and pave the way for their planned expansion into the vast Chinese market.
Petronas, the national oil and gas corporation, currently have some interests in Chinas oil and gas industry.
The event will be officially known as the Petronas Shanghai International Race Festival 2004. It features a street race for various classes of cars on the streets of Shanghai with German Touring Car series, Deutschen Tourenwagen Masters (DTM), as the highlight.
Petronas said in a statement issued from Shanghai yesterday that other classes, among them a single-make race and celebrity race, were also on the cards. Bernama