BERLIN: Ticket prices for the European Grand Prix at the Nuerburgring on May 30 will be slashed by almost 50% to boost demand, organisers said on Wednesday.
Formula One isn't able to sell itself on its own with this move we're aiming to reach a new segment of the public, said Walter Kafitz, managing director of the Nuerburgring GmbH.
Prices for practice and qualifying sessions will be cut to 20 euros (US$24.64) on Thursday, 29 euros on Friday and 59 euros on Saturday nearly 50% below last year's prices.
Attendance at the grand prix has been falling in recent years after ticket prices rose steadily.
But Kafitz said the lower prices did not mean the circuit was going downmarket.
This isn't going to be a cheap discount deal, he said.
We want to give the fans the best-possible show for a fair price.
Hermann Tomczyk, sports director of the German motor club ADAC, said the price cuts had been discussed with Formula One supremo Bernie Ecclestone.
There were no divided opinions anymore. Ecclestone has had a clear change of heart in this regard, Tomczyk told Germany's SID sport news agency. Reuters