NEW YORK: Even if an entire team of triumphant players rip off their shirts in celebration over the next three weeks, there will be no such thing as over-exposure in the eyes of the anxious organisers of the fourth womens World Cup.
When the United States secured the 1999 world title in front of a national television audience and more than 90,000 fans in California, match-winner Brandi Chastain provided an iconic image by peeling off her top and wheeling away in a manner more associated with the mens game.