FILE PHOTO: Formula One F1 - Haas Formula One Team Livery Launch - Royal Automobile Club, London, Britain - February 7, 2019 Haas' Kevin Magnussen, Romain Grosjean, Rich Energy CEO William Storey and Haas Team Principal Guenther Steiner pose with the car during the launch REUTERS/John Sibley/File Photo
LONDON (Reuters) - Netflix's behind-the-scenes 'Drive to Survive' Formula One documentary has been a huge success that could change the way broadcasters engage with audiences, one of the sport's top sponsors said on Tuesday.
The 10-part series, made in conjunction with Formula One and covering the 2018 championship, was released ahead of last weekend's Australian season-opener in Melbourne.
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