FILE PHOTO - Formula One F1 - Russian Grand Prix - Sochi, Russia - September 30, 2018 Ferrari's Kimi Raikkonen before the race REUTERS/Maxim Shemetov
AUSTIN, Texas (Reuters) - U.S. Grand Prix winner Kimi Raikkonen has always been known as 'The Iceman' but Formula One fans could soon have much more of an insight into just how cool he really is in the heat of battle.
The winner of this year's $50,000 (38,565.4 pounds) Tata Communications F1 Innovation Prize aims to harness smart assistant technology, such as Amazon's Alexa, so that fans can customise their experience of a race.
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