What's in a name? More sponsors, says Mallya


Force India co-owner, Vijay Mallya, leaves after an extradition hearing at Westminster Magistrates Court, in central London, Britain June 13, 2017. REUTERS/Hannah McKay

SILVERSTONE, England (Reuters) - Force India co-owner Vijay Mallya has steered his Formula One team through a decade of growth and is looking forward to another, although the "India" moniker looks destined to be dropped.

Force One? Force Racing? The Indian businessman says a new name will be a commercial decision driven by potential sponsors looking for global exposure with a team not defined by geography.

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