Formula One - F1 - Chinese Grand Prix - Shanghai, China - 09/04/17 - Mercedes driver Lewis Hamilton of Britain leads the race at the start of the Chinese Grand Prix at the Shanghai International Circuit. REUTERS/Aly Song
LONDON (Reuters) - Formula One has appointed CAA Sports, a division of the U.S.-based Creative Artists Agency, to represent its global sponsorship rights.
"CAA Sports will be responsible for taking the Formula One brand into new markets and expanding the sponsorship portfolio to include new and innovative commercial partners," it said in a statement.
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