Greg Maffei President and CEO of Liberty Media arrives for the annual Allen and Co. media conference Sun Valley, Idaho July 7, 2015. REUTERS/Mike Blake
(Reuters) - Gaming and gambling are among potential growth areas for Formula One as the sport's new owners seek to develop largely untapped digital markets, Liberty Media chief executive Greg Maffei said on Thursday.
Speaking at the Goldman Sachs Communacopia investment conference in New York, Maffei also saw revenues growing through an increasing switch from free-to-air to pay television, more sponsorship deals and more races.
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