Liberty Media to buy Formula One in $4.4 billion deal


Formula One drivers start the Russian F1 Grand Prix in Sochi, Russia, October 11, 2015. REUTERS/Grigory Dukor/File Photo

LONDON (Reuters) - Formula One faces its biggest shake-up in decades with the announcement on Wednesday that U.S. cable TV mogul John Malone's Liberty Media has agreed to take control of the cash-generating glamour sport.

The deal, which has an enterprise value of $8 billion (5.99 billion pounds) according to a company statement, heralds a new era for Formula One, a European-dominated sport that has long sought to break into the U.S. market and win fresh audiences.

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