(Reuters) - "He shoots, he scores," took on a whole new meaning at the Canadian Open this week as the PGA Tour event embraced its inner-Canuck and the country's all consuming love of ice hockey to market the tournament.
Many events and teams in Canada, from the Toronto Film Festival to the Toronto Raptors, have traded on the Canadian identity, tugging on the heritage heartstrings to draw in fans and sponsors, but few have done it better, or more directly, than the Canadian Open being staged this week at the Hamilton Golf and Country Club.
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