WITH increased softness from cover to core, Soft Response is now the softest ball in TaylorMade’s arsenal, designed to give amateur golfers enhanced feel while maintaining ball speeds and distance. The Soft Response has been developed for moderate swing speed players with a new, softer core and a re-engineered ionomer cover for added greenside spin.
The changes produce a softer ball with an overall 50 compression (versus a 60-compression rate in the previous generation).
An added SpeedMantle layer in its three-piece construction creates an efficient energy transfer at impact, resulting in a softer ball that enhances feel and maintains both ball speed and distance.
“Normally if you go that much softer it is hard for the product to be as long as its prior generation, but we took advantage of the three layers of this product, which is unique at this price, to build up speed,” said Mike Fox, TaylorMade’s director of Product Creation Golf Ball
“Soft Response maintains game changing distance at an incredible soft feel to become a true game-changer in this category.”
A unique extended flight dimple pattern decreases drag and optimises lift, allowing the ball to stay in the air longer at lower speeds and lower spin rates, pointed out Fox.
“It completes a harmonious design, with all features working in unison to elevate performance for players with slow-to-average swing speeds.
“Soft Response was tested, reviewed, and affirmed at every stage of development by everyday golfers, becoming a golf ball that responds to your game and performs where you need it the most.”
The three-layer construction in combination with the SpeedMantle builds resistance against the club face to build energy and create ball speed at this new softer feel, he added.
The Soft Response is retailing at RM159 a dozen, and comes in white and high visibility yellow.
