Focus on tourism revival in Melaka

Sponsors and officials of the Melaka Championship.

REACTIVATING tourism, business and sports in the state of Melaka is a priority, as navigation of the obstacles caused by the Covid-19 pandemic continues to greatly impact people’s livelihoods.

Getting Melaka going again will be community-driven and leading the way is the Melaka state government through its Tourism promotion agency, Tourism Melaka, together with strategic partners who have strong economic ties with the State.

Among the leaders are Sheng Tai International, a diversified development, real estate, investment management and hospitality company, who have come onboard as the presenting sponsor of the inaugural Melaka Golf Championship.

Aimed at boosting tourism and business using golf as the medium, the two-day Melaka Golf Championship will be held on Friday (Dec 18) at Ayer Keroh Country Club, before moving on to Tiara Melaka Golf & Country the following day.

Participants will stay at the Ames Hotel, play at both courses and enjoy a gala dinner where local charities will be the beneficiaries of much-needed funding.

Sports tourism has always had the power to draw people together in an atmosphere of camaraderie for a good cause. The Melaka state government recognises the vast potential in this sector and is positioning the State as the ‘First Choice’ for vacationing Malaysians.

It is hoped that this tournament, with the continued support of the Chief Minister and Tourism Melaka, will become an annual event. With this in mind a trophy, the “Chief Minister’s Cup”, will be awarded to the winner of the Melaka Championship.

One hundred amateur golfers, comprising local citisens along with government and corporate representatives, will experience the best Melaka golf has to offer.

Sheng Tai International founder and chief executive officer Datuk Leong Sir Ley said: “ It is our pleasure to come on board as the presenting partner to the inaugural Melaka Golf Championship, showcasing Sheng Tai International’s world-class hospitality through our 5-star hospitality enclave and city resort – Ames Hotel, which is located at Ayer Keroh.

“We are heartened to be able to collaborate with the state government and Golf Malaysia to help re-energise the tourism and business industries, which were affected by the global health crisis.

“We believe that this tournament will be able to showcase Melaka’s potential and what it has to offer. In addition, we also hope our commitment to this championship will inspire more companies to play a role in supporting Melaka.”

The event is organised by Golf Malaysia, which has established a reputation as the industry leader for amateur, professional and international event management.

Golf Malaysia general manager Andrew Ng said, “The compliance and execution of all safety standatd operating procedures (SOPs) will be strictly undertaken throughout to ensure a successful and safe championship.”

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Sport , TeeUp , Golf , Tourism Melaka


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