Defying tradition, fan-free Masters opens online store


  • Golf
  • Monday, 09 Nov 2020

(Reuters) - After months of delay and with no fans on site, would-be patrons of Augusta National have another reminder that the 2020 Masters will be unlike any before - the gift shop has gone online.

It's a radical embrace of technology for a tournament where cell phones are regarded as a philistine's contraband and organisers long-resistant to change traditionally keep access to official merchandise limited to in-person attendees for one week only, making it among the most coveted in sport.

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