THE American company Discovery, Inc. has announced that it has acquired Golf Digest from Condé Nast.
Golf Digest is reportedly the world’s number one golf media brand and will extend Discovery’s global golf media business to
the US market through Golf Digest’s multi-platform distribution and reach.
The acquisition creates a powerful programming engine by adding Golf Digest to GolfTV’s offerings that already include carriage of the PGA Tour, the European Tour and the Ladies European Tour, as well as the Masters Tournament, in select territories outside the US and Discovery’s exclusive global content partnerships with Tiger Woods, winner of 81 PGA Tour events and 15 Major championships, and Francesco Molinari, winner of three PGA Tour titles and the British Open.
Golf Digest editor-in-chief and Discovery Golf Global Head of strategy and content Jerry Tarde said: “Golf Digest has this amazing team of editors, reporters, producers, photographers and contributors – all dedicated to helping golfers improve and be smarter consumers of the game we love.
“Discovery’s vision to create one global destination for everything a golf fan could want is perfectly aligned with what Golf Digest does every day.
“As we look to the future, Discovery’s global scale and ability to light up content on all platforms, combined with the PGA Tour’s brand, will benefit golf and golfers worldwide.”