It should be a good year, some say - Mark SheldonAllen


  • Golf
  • Sunday, 20 Jan 2019

Mark Sheldon-Allen and Ng Yap at the launching of the partnership in Kuala Lumpur.

Mark SheldonAllen

Vice-president & managing director

TalyorMade Golf, Asia & Japan

I THINK 2018 was a good year for golf with lots of great products being introduced by all the golf manufacturers. TaylorMade had a particularly strong year driven by the success of the new M3/M4 families and the success and adoption of the twist-face technology. Additionally our ball business continued to grow and gain popularity across the region.

TaylorMade officially completed the separation from adidas in 2018 and for me the highlight was setting up our new offices in Bangkok and Singapore and the appointment of new accounts and strategic partners to run and operate our Brand across multiple countries.

We are expecting to see some increase in the golfing population at the junior level and more golf courses coming on line to give more access to the game across the region.

For TaylorMade this gives us a big opportunity to continue the strong brand growth we have seen across metalwoods, irons and putters especially with the upcoming launch of our latest technology in the new M5/M6 families.

Spring 2019 will also be an exciting time for TaylorMade as we introduce our new premium apparel range across select accounts in the region.

TaylorMade will be more visible in supporting the youth and top amateurs as we work to continue to stimulate the local golf markets. I would hope that we continue to see top tour players joining and playing well in local events as this raises the overall quality and credibility of Asian Golf.

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