A DELEGATION from Malaysia and Brunei saw first-hand what it’s like to organise an expo of genuine international repute when they visited the Thailand Golf Travel Mart 2018 in Phuket.
Travelling under the jurisdiction of the Tourism Authority of Thailand’s (TAT) Kuala Lumpur office, spearheaded by director Ahmad Mad Adam, the eight-strong delegation engaged the event that drew participants from around the world, including Australia, China, France, Indonesia, Japan, New Zealand, South Africa, South Korea, Singapore, Sweden, the United Kingdom, the United States, Vietnam and the host nation.
Speaking on the sidelines of the three-day event on the famous resort island TAT deputy governor for Marketing Communications Tanes Petsuwan said they were especially pleased with the “overwhelming response” and added “golf plays an important role in our tourism industry.
“So to see so many familiar and new faces at this annual gathering is very exciting for us at TAT.”
The golf mart itself had appointments set-up arranged prior to arrival for buyers and supplier (sellers) and the meetings no longer than 15 minutes each.
Tanes said they broke new ground this year with some 5,400 appointments made.
The Thailand excursion was highlighted for some by a couple of rounds of golf. There was an initial round played at Kathathong Golf Resort & Spa, before the networking tournament hosted at both Laguna Golf Club, Phuket and Red Mountain Golf Club.
Commenting on the trip Ahmad said: “I felt it went off very well and that there was a lot that was learned and gained from the golf mart and all the networking.
“This is an annual event that TAT holds with a view to enhancing the golf industry’s portfolio form a global perspective.
“And the feedback we have got over the years and this year, has been positive, which is always a good sign.”
ParGolf managing editor Jonathan Ponniah concurred with Ahmad’s views and added that Malaysia too should host “something similar, if not the same.
“This was impressive and it’s something that our golf industry could do with.
“There were more than 500 delegates from more than 20 countries, so to spread the word that far will be of immense value both to the golf industry and the country as a whole,” added Ponniah, who himself, is a well travelled golf writer in the region.
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