Mathew (left) hands over a cheque to Vemanna Appanah.
AUDI Malaysia’s #derSchnurrbart movement was started in 2016 in conjunction with the National Cancer Council (Makna) with the intention of raising awareness and the funds necessary to help with the treatment and education of men’s health issues.
As a digital campaign, #derSchnurrbart revolves around getting men to grow out their moustaches/beards in the month of November and then snapping a selfie sporting their manly facial hair before posting it onto their own social media channels (Facebook or Instagram), whilst tagging @AudiMalaysia and including the #derSchnurrbart hashtag.
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