People prepare for a signing ceremony making Bridgestone Corp. an official TOP worldwide Olympic partner through the 2024 Olympic Games, in Tokyo June 13, 2014. REUTERS/Yuya Shino
NEW YORK (Reuters) - Japan's Bridgestone Corp has gone from a rookie Olympic sponsor to a model for fan participation following their Fan Zone at the Olympic Golf Course for the 2016 Rio Games and will try to help other federations do likewise.
Bridgestone, the world's biggest tyre maker and a long-time maker of golf equipment, set up a demonstration area for fans unfamiliar with the game in golf's return to the Olympics, which proved to be a hit and impressed IOC officials.
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