Euro golf boss pleased with razzmatazz of new event

Britain Golf - BMW PGA Championship - Wentworth Club, Virginia Water, Surrey, England - 29/5/16 CEO of the PGA European Tour Keith Pelley speaks during the presentation Mandatory Credit: Action Images / Andrew Boyers

WATFORD, England (Reuters) - Out went traditional golfing protocol and in came flashing lights and razzmatazz as the European Tour launched the innovative Hero Challenge one-hole knockout event ahead of this week's British Masters.

An enthusiastic crowd of more than 2,000 turned up at The Grove course on Tuesday night to watch former world number one and tournament host Luke Donald lead an eight-man professional line-up.