The German national football team’s decision to drop Adidas as their kit supplier sparked dismay in Berlin with one minister blasting the switch to US sportswear giant Nike as a lack of “patriotism”. — AFP
NIKE scored one of the most surprising victories in their long battle to dominate international football business when they outbid Adidas to become Germany’s kit supplier.
German newspapers reported that the American sports equipment giant overcame their rival’s home advantage with a bid of around 100mil (RM511mil) a year. Adidas reportedly offered a final bid of between 60-65mil (RM307-332mil).
