Soccer-Adidas reports 'extraordinary' demand for Argentina jerseys


A boy wearing Argentine national soccer team jersey with "10" and Lionel Messi's name on it walks on the street, after Argentine's shock defeat to Saudi Arabia in their first game of the 2022 Qatar World Cup, in Buenos Aires, Argentina November 22, 2022. REUTERS/Agustin Marcarian

(Reuters) - As Lionel Messi dreams of getting his hands on a maiden World Cup trophy in Qatar, his fans struggle to get theirs on jerseys of the Argentina team as sportswear giant Adidas grapples with a global shortage of stock due to the extraordinary demand.

Ahead of Argentina's World Cup final against France on Sunday, German sportswear maker Adidas said the high demand for Argentine kits and knockoffs making their way into local markets has prompted them to explore plans to boost their production ahead of what could be a massive celebration.

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