Liverpool expands partnership with NFT fantasy sports startup Sorare


FILE PHOT: Soccer Football - Premier League - Liverpool v Newcastle United - Anfield, Liverpool, Britain - August 31, 2022 A Liverpool flag is pictured before the match REUTERS/Phil Noble

LONDON (Reuters) - Liverpool football club is deepening its ties with the crypto world by expanding a partnership with French blockchain-based sports startup Sorare, the company said in a statement on Thursday.

Sorare, whose online fantasy sports game involves the sale of licensed digital sports cards which players can use to build teams which compete against each other, said it had an exclusive multi-year partnership with Liverpool to create content and experiences for fans.

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