Serie A backs TV rights deal with Abu Dhabi

MILAN (Reuters) - Serie A on Thursday agreed a deal with state-backed TV platform Abu Dhabi Media to screen its matches in the North Africa and Middle East region, Italy's top flight soccer league's president Lorenzo Casini said on Thursday.

Under the three-year agreement Serie A, home to AC Milan and Juventus, will pocket a guaranteed minimum of 79 million dollars in total, the executive told reporters at a press briefing after a closed door meeting with clubs representatives.

Last year Serie A failed to award its pay-TV licenses in the Middle East and North Africa as previous rights holder Qatar's BeIn Sports did not join the race and talks with Saudi Sports Company proved fruitless.

That left the Italian league with a significant shortfall in its international pay TV revenue, which plummeted by about a third to 640 million euros ($670.66 million) in the three years to 2024 compared with the previous cycle.

($1 = 0.9543 euros)

(Reporting by Elvira Pollina; Editing by Christian Radnedge)

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In Football

Elon Musk tweets he was joking about buying Manchester United
Elon Musk says he was joking about buying Manchester United
Crystal Palace’s Joachim Andersen goes to police over online death threats
Soccer-Brighton sign Estupinan from Villarreal
Soccer-Spurs sign Udogie from Udinese and loan him back to Italian club
Elephants can’t wait to get even with Panthers
Winger on goal-den flight
Sarawak expected to worsen Phoenix’s woes
Soccer-Palace defender Andersen receives death threats after Nunez red card
Soccer-Man City sign full back Gomez from Anderlecht

Others Also Read