Serie A seeks Abu Dhabi deals on TV rights, Italian Super Cup - sources

FILE PHOTO: Soccer Football - AC Milan celebrate winning Serie A - Milan, Italy - May 23, 2022 AC Milan fans celebrate with the team during the victory parade REUTERS/Flavio Lo Scalzo/File Photo

MILAN/DUBAI, (Reuters) - Italy's top soccer league Serie A is in talks over a broadcast deal with state-backed Abu Dhabi Media and on a separate agreement to host its Super Cup in the emirate, three sources with knowledge of the matter said.

Home to AC Milan, Juventus and other top clubs, Serie A is looking at ways to catch up with major European leagues such as England's Premier League and Spain's La Liga which it lags in terms of revenue from markets abroad.