(Reuters) - Brazilian league champions Atletico Mineiro have tapped into a market that is already popular in the U.S. and UK so that fans can connect with the club's former players -- offering bespoke video messages from heroes such as Reinaldo and Eder.
Fans can select players from a menu and pay between 30 to 329 reais ($5.55 - $60.84) for a video message to be sent to a chosen recipient. Since it went live on Dec. 21 around 30 people have used the service, officials said.
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