Soccer-Bespoke player videos new commercial venture from Brazil club Atletico

Soccer Football - Copa do Brasil - Final - Second Leg - Athletico Paranaense v Atletico Mineiro - Arena da Baixada, Curitiba, Brazil - December 15, 2021 Atletico Mineiro players and staff celebrate with the trophy after winning the Copa do Brasil REUTERS/Rodolfo Buhrer TPX IMAGES OF THE DAY

(Reuters) - Brazilian league champions Atletico Mineiro have tapped into a market that is already popular in the U.S. and UK so that fans can connect with the club's former players -- offering bespoke video messages from heroes such as Reinaldo and Eder.

Fans can select players from a menu and pay between 30 to 329 reais ($5.55 - $60.84) for a video message to be sent to a chosen recipient. Since it went live on Dec. 21 around 30 people have used the service, officials said.