Soccer-Brentford play numbers game as Norwich, Watford eye survival


(Reuters) - Brentford are back in English football's top flight for the first time in 74 years but the community club from west London are markedly different from the Premier League monoliths they will be pitted against.

Brentford have overcome the heartbreak of nine playoff failures to win promotion and vindicate an alternative approach to running a football club, based on finding good players cheaply through data and analytics before selling them on at large profit.

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