FILE PHOTO: Coppa Italia - Final - Napoli v Juventus - Stadio Olimpico, Rome, Italy - June 17, 2020 Napoli's Jose Callejon, Lorenzo Insigne, Dries Mertens and Sebastiano Luperto celebrate with the trophy after winning the Coppa Italia, as play resumes behind closed doors following the outbreak of the coronavirus disease (COVID-19) REUTERS/Alberto Lingria
MILAN (Reuters) - Italy's Serie A soccer league and Crypto.com have signed a deal whereby the cryptocurrency platform will release digital collectibles known as NFTs to commemorate the Coppa Italia final.
The deal, which Serie A described on Thursday as the first of its kind for a soccer league, also includes a sponsorship element, with Hong Kong-based Crypto.com designated the "official cryptocurrency and NFT sponsor" of the final.
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