JOHOR BARU: The state-of-the-art Johor Darul Ta’zim (JDT) football club’s Sultan Ibrahim Stadium will host Malaysia’s first Spartan Stadion on Sept 3-4 this year.
The Spartan Stadion is a five km, 20-obstacle race through the world’s most famous pro sports stadiums.
Founded in 2007 in the United States, the Spartan Race has expanded to over 30 countries and multiple event types.
The Sultan Ibrahim Stadium, officiated in February last year, is proving its charm with the Stadium of the Year award by StadiumDB.com further enhancing the JDT brand internationally.
Now, it is set to be among a select few stadiums around the world to host the internationally renowned Spartan Stadion in the third quarter of 2021.
In a statement by the club, the Spartan Stadion truly demonstrates JDT’s ability to attract interest and collaborations with international brands.
“Among the other international brands associated with JDT include UNICEF, Nike, Hublot, SWAG Electric Vehicle and Subway.
“Associaton with international brands further expands JDT’s brand value and exposure globally, and this translates into revenue through sponsorships because the bigger the JDT brand, the bigger the return on investment for sponsors, ” the statement read.
The statement also said JDT’s amazing reach through social media, among the best in South-East Asia, also provides international brands with more exposure.
It added that the Southern Tigers are setting a good example to the other clubs in the region on how a progressive management with a clear vision can help grow a brand internationally.
Remarkably, JDT are only eight years old.
“As for the Spartan Stadion, it will appeal to a wider crowd domestically and internationally.
“While international participation is subject to the Covid-19 situation, it will nevertheless bring JDT more international exposure and further emphasise the Sultan Ibrahim Stadium’s location on the world map, ” it said.
Register for Sultan Ibrahim Stadium STADION here: https://www.spartanrace.my/en/race/detail/7448/overview.