Premier League leads Europe in kit sponsorship revenue - study


  • Football
  • Wednesday, 21 Oct 2020

FILE PHOTO: Soccer Football - Premier League - Manchester United v Crystal Palace - Old Trafford, Manchester, Britain - September 19, 2020 Manchester United's Paul Pogba and Scott McTominay. Pool via REUTERS/Martin Rickett

(Reuters) - Premier League sides generate more than $409 million (315 million pounds) a season from having partners' logos on the front of club shirts, almost double that of Bundesliga teams, a GlobalData study showed.

The study said the average value of Premier League deals was over $20 million (15.4 million pounds), while the average in Germany was just over $11 million and $10.6 million in Spain.

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