Taking a knee has become PR stunt, says QPR's Ferdinand

FILE PHOTO: Championship - Huddersfield Town v Queens Park Rangers - John Smith's Stadium, Huddersfield, Britain - February 8, 2020 Queens Park Rangers Director of Football Les Ferdinand outside the stadium before the match Action Images/John Clifton

LONDON (Reuters) - Former England striker Les Ferdinand believes 'taking a knee' in support of the Black Lives Matter cause has become nothing short of a PR stunt and that the real message is being diluted.

Ferdinand, who is Black, is now Director of Football at Queens Park Rangers who were criticised after both sets of players opted not to take the knee before their match against Coventry City in the Championship on Friday.