The English FA Community Shield game between Arsenal and Liverpool on Aug 29 whets the appetite for the 2020/21 season of the English Premier League.
Astro set to give Premier League followers the best viewing experience with plenty of goodies
THE much anticipated new season of the English Premier League begins Sept 12 with the first game between newly-promoted Fulham at home to Arsenal at 7.30pm (Malaysian time).
Football fans are in for a real treat, thanks to Astro's comprehensive coverage of all 380 live matches in HD and 4K UHD with streaming and on demand content.
With Astro Sports Pack, football fans can have front row seats to experience every moment of Premier League drama.
Liverpool finally won the Premier League in the 2019/20 season after a three-decade wait and will be favourites, along with Man City, to lead the pack again this season.
Astro Group chief operating officer and chief executive officer, TV, Euan Smith said: "Sports fans are some of our most engaged and enthusiastic viewers. With live sports making their return, Astro is back stronger and more excited than ever to serve Malaysian sports fans with the biggest sporting events from around the world. And there’s no bigger and more exciting football league than the English Premier League.
"Besides providing the most comprehensive coverage, we are taking football viewing to the next level with our Ultra Box and broadband offering live matches in unparalleled 4K UHD.
“Fans also need never miss a sporting moment with our Astro Go companion app, streaming exclusive Premier League programmes on demand wherever and whenever they wish.
"We’re mindful that, as we navigate the ongoing global situation, it is vital for us to find new ways to engage customers and sports fans virtually. We see headroom for growth in sports, and are pushing hard on new ways to drive value and revenue in the digital space," said Smith, a die-hard Liverpool fan.
(From right) Astro head of sports C.K. Lee, Astro group chief operating officer and CEO, TV Euan Smith, and Astro presenters Adam Carruthers and Reem Shahwa at the launch of Astro's EPL packages and goodies for the 2020/21 season. Former Man Utd and England right-back makes a special virtual appearance (background).
As the official and exclusive EPL broadcaster in Malaysia, Astro brings sports fans all 380 matches live on TV and Astro Go.
With live sports making a comeback, the satellite TV provider will also once again bring to its subscribers football games from La Liga, Ligue 1 and Serie A, as well as other sports including Formula 1, Moto GP, UFC, NBA and many more.
Subscribers can now get more value and flexibility with the option to add Sports Pack from Starter Pack onwards, allowing fans to watch sporting events globally on 11 HD channels.
One can get the best viewing experience with the new Astro Ultra Box to watch selected Premier League matches live in 4K UHD, which offers four times more clarity than HD. Bundling the Ultra Box with Astro Broadband will enable interactivity and the ability to stream content on demand.
The new Astro experience includes cloud recording; a fresh new user interface that works seamlessly across devices; improved content recommendations based on your sports viewing history; play from start of any live match; and the capability to record multiple live sports events at the same time.
The launch of Astro's comprehensive package for the upcoming season was made even more special with a special virtual appearance by former Man Utd defender Gary Neville.
The former England international shared his thoughts on the new season: "Man City will be raring to go and knowing Pep Guardiola, he will be extremely eager to snatch the league title from Jurgen Klopp's Liverpool.
“Klopp's side were magnificent last term and were deserving champions but I am going for Man City to win the league in this campaign," said Neville.
In partnership with Astro, the Premier League will next week be launching its first anti-piracy campaign, Boot Out Piracy.
The campaign which will run across digital platforms aims to raise awareness of the compromised viewing quality and the risks fans face when watching matches via illegal streams such as malware and ransomware, which often lead to data theft and fraud.
“Astro is constantly looking for new ways for fans to live out their passion for sports and engage with their sporting heroes. By going digital, we are able to offer money-can’t-buy experience such as virtual meet-and-greets with Premier League footballers and pundits, ” said Astro head of sports C.K. Lee.
“Look out for live match viewing parties with Astro SuperSport hosts and talents and opportunities to win exclusive merchandise, ’ said Lee, whose team is Aston Villa.
He said fans could stay up-to-date with the English Premier League and everything sports with 500 hours of supporting programmes like Fanzone, The Kelly & Wrighty Show, Premier League Daily, pre-match shows, post-match discussions and match highlights.
For more information on Astro Sports Pack, visit https://promotions.astro.com.my/details/getsports.
