FILE PHOTO: Serie A - Juventus v AS Roma - Allianz Stadium, Turin, Italy - August 1, 2020 Juventus' Leonardo Bonucci and Giorgio Chiellini celebrate with the trophy after winning the Serie A, as play resumes behind closed doors following the outbreak of the coronavirus disease (COVID-19) REUTERS/Massimo Pinca/File Photo
(Reuters) - Private equity firms CVC Capital Partners and Advent International are preparing a joint 1.3 billion euros ($1.5 billion) bid for a stake in a media firm to be set up by Italy's Serie A soccer league, three sources told Reuters on Wednesday.
Looking for ways to lift flagging revenues and weather the coronavirus crisis, Serie A has asked investors to submit bids to buy a stake of up to 15% in a newly-created media company that would control its broadcast rights.
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