FILE PHOTO: Soccer Football - La Liga Santander - Real Madrid v Eibar - Alfredo Di Stefano Stadium, Madrid, Spain - June 14, 2020 General view inside the stadium during the match, as play resumes behind closed doors following the outbreak of the coronavirus disease (COVID-19) REUTERS/Susana Vera/File Photo
BARCELONA (Reuters) - Spanish football's international viewing figures have increased by over 48% since the season returned after being halted for three months due to the COVID-19 pandemic, organising body La Liga said on Thursday.
Citing a study by analytics firm Nielsen Sports of the first round of matches since the campaign resumed on June 11 without fans, La Liga said its biggest audience bounce came in Africa, where it received a 73% boost in viewers.
Limited time offer:
Just RM5 per month.
