KUALA LUMPUR: The worst kept secret is finally out.
Telekom Malaysia (TM) have come on board again to sign a multi-million sponsorship deal with the Malaysian Football League (MFL) but both parties are not disclosing the exact amount.
TM had signed a whopping RM480mil deal with MFL for eight years in 2018 but the telco giant surprisingly pulled the plug on the deal just after one year, leaving the M-League teams in a financial mess.
The previous MFL president Tunku Ismail Sultan Ibrahim filed a lawsuit in March last year but the new MFL president Datuk Hamidin Mohd Amin and their board of directors decided to withdraw the lawsuit last October.
Hamidin said they had moved on from the fiasco last year and were now looking forward to a fruitful partnership.
“I don’t want to think about the past, what happened before will be a lesson and we are moving forward for the good of football, ” said Hamidin after the signing ceremony at TM Tower in Bangsar yesterday.
“TM are our commercial and broadcast partner now, we have worked with them since 2000, I’m positive we can benefit mutually in this partnership.
“We are not only signing with TM, we are also looking for other sponsorship partners as well. The income from all the sponsorship deals will be channelled to MFL members and the operations of MFL.
The three-year deal which is signed via TM’s subsidiary TM Multimedia (TMM) will have TM as the title sponsor for the Malaysia Cup, and as a co-sponsor for the FA Cup, Super League, Premier League and Challenge Cup.
The partnership will also cover exclusive broadcast, mobile and online streaming rights for the Charity Shield, Super League, Premier League, FA Cup and the Malaysia Cup.
TMM chief executive officer Moharmustaqeem Mohd said the partnership portrays TM’s continuous effort to grow the local football scene.
He added that football fans across the nation can now watch their favourite teams in action as every match would be streamed live through unifi TV and unifi PlayTV app.
“We are thrilled to revive our partnership with MFL, we are proud to bring many more exciting football moments to our local football teams and all Malaysians.
“The partnership allows all Malaysians to watch from their tablets and digital devices, anytime, anywhere true to our vision of making life easier for a better Malaysia and towards realising the country’s Digital Nation aspirations.”
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