BT keeps Champions League soccer rights in £400 million deal


Logo of British Telecom (BT) is displayed outside a store in London, Britain, November 15, 2019. REUTERS/Simon Dawson

LONDON (Reuters) - BT has retained the UK broadcast rights to Champions League soccer for three years from 2021 at an annual cost of 400 million pounds, despite reported competition from rival Sky.

The price is in line with the current three-year contract but BT said it covered an additional 77 matches as well as the rights to highlights and in-match clips.

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