Too much soccer is too much of a good thing, Adidas boss warns

FILE PHOTO: Kasper Rorsted, CEO of Adidas, the world's second largest sports apparel firm attends the company's annual general meeting in Fuerth, Germany May 11, 2017. REUTERS/Michaela Rehle/File Photo

BERLIN (Reuters) - Can there be such a thing as too much soccer? Yes, says the boss of Adidas, who has warned sports clubs and associations risk distancing fans by putting on too much of the game and urged broadcasters to air other sports on screens instead of second or third tier soccer.

Kasper Rorsted, chief executive of the German sports apparel maker, told Welt am Sonntag newspaper there was a risk of fans getting bored if exposed to too much soccer, adding that he, a game enthusiast, had skipped the final of the European Nations League.