France's women smash TV viewing records, advertising costs spike


FILE PHOTO: Soccer Football - Women's World Cup - Group A - France v Norway - Allianz Riviera, Nice, France - June 12, 2019 France's fans before the match REUTERS/Jean-Paul Pelissier -/File Photo

PARIS (Reuters) - France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the women's team is cruising through the group stages and smashing TV audience records in their own World Cup.

Stadiums are selling out, and TV broadcasters are bumping up the price of advertising slots as millions tune in. Les Bleues' star players are fast becoming household names.

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