Jun 9, 2019; Reims, FRA; United States midfielder Julie Ertz is interviewed during the FIFA Women's World Cup France 2019 at Hotel de la Paix. Mandatory Credit: Michael Chow-USA TODAY Sports
REIMS, France (Reuters) - The U.S. women's national soccer team on Tuesday launch their bid for a fourth World Cup, but beyond lifting the trophy the squad are also aiming for a cultural breakthrough for the game.
For decades, the enduring woes of the women's soccer, from low pay in relation to their male counterparts to lacklustre sponsorship endorsements, have shared a common source: the lack of a mass audience.
