FILE PHOTO: Peter Moore, CEO of Liverpool FC gestures during the Dubai International Sports Conference in Dubai, UAE January 2, 2019. REUTERS/Satish Kumar/File Photo
(Reuters) - Manchester United may be Liverpool's biggest rivals on the pitch, but when it comes to attracting a new breed of young fans, the competition comes equally from videogames like Fortnite, the club's CEO Peter Moore told Reuters.
Supporting a football club was traditionally a family affair, passed from parent to child, guaranteeing clubs a steady stream of new fans through the turnstiles as generations passed.
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