JOHANNESBURG (Reuters) - In the battle for the hearts and minds of Africa's growing legion of "connected" football fans, Spain's La Liga has stolen a march on rivals as it seeks to grow its footprint on the continent.
From their dedicated office with sweeping views across Johannesburg's uber-wealthy business district Sandton, La Liga's Managing Director in Africa, Antonio Barradas, details the global positioning of the league's brand as they rival the English Premier League for popularity.
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