PETALING JAYA: Leading e-commerce platform Shopee will continue their support for Malaysian football as they will be the title sponsors for the FA Cup this season.
This is the second year Shopee is supporting the FA Cup after coming on board as the FA Cup title sponsors last year after signing a partnership with the Malaysia Football League (MFL).
The partnership is set to boost the revenues of local football teams by allowing fans to purchase tickets and official team merchandise online.
MFL chief executive officer Kevin Ramalingam said the partnership shows that the M-League is on the right track in attracting private entities as partners.
“Our official platform with Shopee gives local football fans direct access to match tickets and official merchandise. MFL hope more fans will buy tickets online as it’s the digital era now and it’s the right way forward,” said Kevin after the partnership-signing ceremony yesterday.
“This partnership with Shopee shows that the M-League is capable of attracting interest from private companies and we hope more entities from the private sector can come on board to support Malaysian football.”
The partnership between Shopee and MFL last season saw more than 30,000 M-League match tickets sold online. Shopee also had several discounts for tickets including a buy-one-free-one ticket promotion last season.
And Shopee regional marketing director Ian Ho said that will continue with the hugely popular promotion in the 2019 season.
“The ticket and merchandise sale on our platform will benefit the teams greatly. The teams can rely on our expertise to sell and market their products and they can fully focus on the managing and coaching of the team,” said Ian.
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